When positioning yourself in the marketplace, the best thing you can be is remembered.
Relate To Your Audience
You have an audience. Relate to them and understand their needs and wants.
Don’t be afraid of doing something that no one else will. Differentiate yourself otherwise you might as well be doing your competitor’s marketing for them.
Explore New Ideas
A new idea is a discovery. We explore in an attempt to discover as much as we can and then we apply these discoveries until they become culture.